Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Welcome to another release of Whiteboard Friday. Today we’re going over all things page speed and really getting to the base of why it’s so significant for you to consider and dealing with as you accomplish your work.


At the extremely essential level I’m going to quickly clarify exactly how a page is stacked. That way we can kind of fold our heads over why all this issues.

How a webpage is stacked


A client goes to a program, places in your website, and there is a DNS demand. This focuses at your space name supplier, so perhaps GoDaddy, and this focuses to your server where your records are found, and this is the place it gets fascinating. So the DOM begins to stack all of your HTML, your CSS, and your JavaScript. In any case, infrequently does this one force all of the required contents or required code to render or burden a website page.

Typically the DOM should demand extra assets from your server to get everything going, and this is the place things start to really hinder your site. Having such a foundation information I expectation will help in us having the option to triage some of these issues.

Issues that could be hindering your site

What are some of the most widely recognized offenders?

  1. First and principal is pictures. Enormous pictures are the greatest guilty party of moderate stacking site pages.
  2. Facilitating can cause issues.
  3. Modules, applications, and gadgets, basically any outsider content also can hinder load time.
  4. Your topic and any huge records past that can really back things off also.
  5. Sidetracks, the quantity of bounces expected to get to a site page will back things off.
  6. At that point JavaScript, which we’ll get into in a second.

In any case, all of these things can be an offender. So we will go over some assets, some of the measurements and what they mean, and afterward what are some of the manners in which that you can improve your page speed today.

Page speed tools and assets

The essential assets I have recorded here are Google tools and Google proposed bits of knowledge. I believe what’s really intriguing about these is we get the chance to perceive what their interests are the extent that page speed goes and really begin to see the move towards the client. We ought to consider that in any case. On the whole and preeminent, how is this influencing individuals that gone to your site, and afterward furthermore, in what capacity can we likewise get the double advantage of Google seeing it as higher caliber?

We realize that Google proposes a website to stack anyplace between a few seconds. The quicker the better, clearly. However, that is kind of where the range is. I likewise exceptionally propose you take a serious perspective on that. Put your rivals into some of these tools and benchmark your speed objectives against what’s serious in your industry. I imagine that is a cool method to sort of go into this.

Chrome User Experience Report

This is Chrome genuine client measurements. Sadly, it’s just accessible for bigger, mainstream websites, however you receive some really great information in return. It’s housed on BigQuery*, so some essential SQL information is required.

*Editor’s note: We’ve altered this transcript for exactness. In the video Britney said “BigML,” yet planned to state BigQuery. It’s hard recording a propelled point Whiteboard Friday in a solitary take! :- )


Lighthouse, one of my top choices, is accessible right in Chrome Dev Tools. In the event that you are on a page and you click Inspect Element and you open up Chrome Dev Tools, to the extreme right tab where it says Audit, you can run a Lighthouse report directly in your program.


What I love about it will be it gives you quite certain models and fixes that you can do. A pleasant reality to know is it will automatically be on the reproduced quick 3G, and notice they’re centered around portable clients on 3G. I like to change that to applied quick 3G, on the grounds that it has Lighthouse do a genuine run of that heap. It takes somewhat more, yet it is by all accounts somewhat increasingly precise. Great to know.

Page Speed Insights

Page Speed Insights is really fascinating. They’ve currently consolidated Chrome User Experience Report. Be that as it may, in case you’re not one of those huge sites, it’s not in any event, going to gauge your real page speed. It will take a gander at how your site is arranged and give criticism as per that and score it. Simply something great to know about. It despite everything gives great worth.

Test your versatile website speed and execution

I don’t have the foggiest idea what the title of this is. On the off chance that you do, if it’s not too much trouble remark down underneath. In any case, it’s situated on This one is really cool since it tests the portable speed of your site. On the off chance that you look down, it straightforwardly integrates it with ROI for your business or your website. We see Google utilizing certifiable measurements, tying it back to what’s the level of individuals you’re losing in light of the fact that your site is this moderate. It’s a splendid method to kind of get all of us ready and battling for some of these upgrades.

Pingdom and GTmetrix are non-Google items or non-Google tools, yet excessively accommodating too.

Site speed measurements

So what are some of the measurements?

What is first paint?

First paint is he first non-clear paint on a screen. It could be only the first pixel change. That underlying change is viewed as first paint.

What is first contentful paint?

First contentful paint is the point at which the first substance shows up. This may be a piece of the nav or the pursuit bar or whatever it may be. – That’s the first contentful paint.

What is first significant paint?

First important paint is when essential substance is obvious. At the point when you kind of get that response of, “Goodness, better believe it, this is the thing that I resulted in these present circumstances page for,” that is first significant paint.

What is an ideal opportunity to intelligent?

Time to intelligent is the point at which it’s visually usable and connect with capable. So we’ve all gone to a website page and it would seem that it’s done, yet we can’t exactly utilize it yet. That is the place this measurement comes in. So when is it usable for the client? Once more, notice how client driven even these measurements are. Really, really perfect.

DOM content stacked

The DOM content stacked, this is the point at which the HTML is totally stacked and parsed. So some really great ones to watch out for and just to know about all in all.

Approaches to improve your page speed


HTTP/2 can speed things up. With respect to what degree, you need to kind of exploration that and test.

Preconnect, prefetch, preload

Preconnect, prefetch, and preload really fascinating and significant in speeding up a site. We see Google doing this on their SERPs. In the event that you investigate a component, you can see Google prefetching some of the URLs with the goal that it has it quicker for you if you somehow happened to tap on some of those outcomes. You can correspondingly do this on your site. It assists with stacking and speed up that procedure.

Empower storing and utilize a substance conveyance arrange (CDN)

Storing is in this way, so significant. Unquestionably do your examination and ensure that is set up appropriately. Same with CDNs, so significant in speeding up a site, however you need to ensure that your CDN is set up appropriately.

Pack pictures

The most effortless and likely snappiest path for you to speed up your site today is really just to pack those pictures. It’s such a simple activity. There are such free tools accessible for you to pack them. Optimizilla is one. You can even utilize free tools on your PC, Save for Web, and pack appropriately.

Minify assets

You can likewise minify assets. So it’s really acceptable to know about what minification, packaging, and pressure do so you can have some of these increasingly specialized discussions with engineers or with any other person chipping away at the site.

So this is kind of an elevated level outline of page speed. There’s a ton more to cover, yet I couldn’t want anything more than to hear your info and your inquiries and remarks down underneath in the remark segment.

I really welcome you looking at this version of Whiteboard Friday, and I will see all of you again soon. Much obliged to such an extent. See you.

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